30 June 2010, London: Brady plc (BRY.L), the leading supplier of trading and risk management solutions for commodities, has announced today that Paul Reinhart AG, a world-leading trader of high quality cotton, has selected Brady to provide it with an enterprise-wide risk management solution. Reinhart, based in Switzerland, has been a major force in world cotton since 1788. The company is implementing the latest generation of Brady's specialist commodity risk technology, which will provide complete risk management analysis and reporting requirements. In particular, it enables quick and efficient pricing of various types of options. It also includes a variety of pricing and "what if" screens for the calculation of single expiry date options, calendar strips and Min/Max style options.
Ezio Vitali, Chief Risk Officer of Paul Reinhart AG, said: "Our business is built on integrity, expertise and professionalism which combine to provide the high level of service our clients expect. We appreciate the value that technology can provide and have always embraced the best methods for supporting our business. The solution we have selected from Brady will bring both immediate and long-term benefits to our business and to our clients. We look forward to a long and successful relationship with Brady."
Gavin Lavelle, CEO of Brady Plc, commented: "Winning Paul Reinhart AG as a new client underscores the value of Brady's expertise in commodities. I am delighted they have chosen our risk management solution. It is a clear endorsement of Brady as a leading technology supplier and evidence of our dominant position as the major provider of specialist trading and risk management solutions to the world's commodity markets."
Editorial contact for Brady
John Norris
Moonlight Media
Tel: +44 (0) 20 7250 4770
Email: john@moonlightmedia.co.uk
About Paul Reinhart AG
Reinhart is a leading worldwide cotton merchant, committed to cotton since 1788.
http://www.reinhart.com/en-US/Pages/default.aspx
About Brady plc
Brady plc (BRY.L) is a leading global provider of trading and risk management software to the global commodity markets. Brady combines fully integrated and complete solutions supporting the entire commodity trading operation, from capture of financial and physical trading, through risk management, handling of physical operations, back office financials and treasury settlement, for refined and unrefined metals, softs and energy. Brady has 25 years' expertise in the commodity markets with over 100 customers worldwide, including some of the largest financial institutions, producers and mining corporations that depend on Brady's software solutions to deliver vital business transactions across their global operations. Brady clients include many of the world's largest miners, refiners and producers, trading companies, tier one banks and a large number of London Metal Exchange (LME) Category 1 and 2 clearing members. For further information visit: www.bradyplc.com